Traffic measurement is developing very rapidly. New measurement technologies offer increasingly efficient means for the traditional measurement of traffic, while the innovative analysis of traffic flows offers huge opportunities for the development of transportation planning and the trade industry.
Transportation planning should aim for increasingly eco-friendly, smooth and safe transportation. On the other hand, to target their marketing and assess its effectiveness, merchants and event organisers could benefit enormously from increasingly accurate data on where their customers come from and who they are.
The measurement and analysis of traffic flows and real-time situational awareness offer interesting data management opportunities for this development.